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The smart, affordable choice for end-to-end insight and market research support; all in one easy place. 

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What We Do

Interim Insight

We provide interim insight management for businesses that don't have an insight team or for those that just need a little extra support.


On-demand expertise embedded in your organisation when you need it. 

'Best-in-Class' Insight Network

We offer a 'best-in-class' insight network, delivering every insight and research solution you've ever heard of, and much more.


Seamless end-to-end excellence across the lifecycle of any project

Outcome Driven Insight & Research

We'll put together a tailored insight and research solution, helping you solve business problems, and realise growth opportunities.

Maximising your ROI through effective research and data analytics



CX & User Research

Digital & Data


Innovation & NPD


Creating Better

Our Story

Today’s insight & market research landscape offers more opportunity than ever before to harness powerful insights. However, insight solutions are becoming increasingly complex. Fulfilling all research needs in any one place or through any one agency is challenging. Brand owners often have to reach out to multiple insight agencies to solve a given problem. So we‘ve created an easier way to get powerful insight; all in one place.

How We Work

As a network of insight experts, we work together when needed or independently when required. Bigger projects are managed by our client-side leads to make sure you don't just get the 'what' and 'so what' but also the 'now what'. Our specialisms stretch across Qual & Quant, Service Design (UX & Usability), Behavioural Economics, Semiotics, Advanced Analytics and Econometrics. 


Our Expertise


Our Services

All our insight services can be delivered fully digitally and remotely, end to end.

Data-Driven Analytics

We provide data & digital analytics support, from helping you to better leverage data science, ad-hoc analysis to building capability for businesses insight & CRM.

Quantitative Research

We take pride in the quality and robustness of our quant research. From ad-hoc deep dives, brand health tracking to more complex marketing analytics.

Qualitative Research

Our leading qual research practitioners offer traditional qual research and all the latest digital remote qual emersion techniques.

Marketing Effectiveness

Our econometricians help you accurately measure & optimise your marketing expenditure helping you drive greater return on investment. 

CX & User Research

We provide user testing, journey mapping, service design. We help build and create the perfect experience across every touchpoint, service and product.

Behavioural Economics

We help understand and disrupt the decision making process. The smallest of nudges can have the biggest of impacts and outcomes for brands.


Network Partners

John Gurd

MD Market Measures

John is the Owner and MD of Market Measures, a long-established research & consultancy firm specialising in helping businesses understand their products, customers and markets all around the world. John leads qual, quant and operational capabilities within the group.

Chris Rourke

CEO User Vision

Chris is the founder and CEO of User Vision, one of the UK’s most experienced UX agencies which has conducted hundreds of projects for clients worldwide. This includes many projects for leading commercial businesses and various organisations in the UK, the European Union and the Middle East.


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